Olives Are Life

Located in the Sharon region, 'Shor' is a three-generation family farm renowned for its exceptional olive-based products. Their product range—olive oil, pickled olives, tapenade, and handcrafted soaps—reflects their deep expertise in the field. Embracing their specialization, olives emerge as the focal point of the brand's identity, evident in the logo's depiction of an olive, leaf, and branch, symbolizing the essence of their craftsmanship. The brand's vibrant color palette is inspired by various olive varieties, while geometric motifs based on olives, leaves, and branches add a distinctive touch to their patterns.

Team:
ThePPL

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Client

Shor

Services

Visual Research

Brand Concept

Creative Language

Brand Eexperience