About ThePPL About ThePPL

Nice to meet you! We’re theppl,, people who define and create brands.

people who define and create brands.

When we meet a new business, company, or organization, we begin by asking questions to understand the kind of brand it needs or wants to be, what value it brings to people's lives, and what connection it wants to create with them. We translate the answers to these questions into a strategic idea and a comprehensive system of branding tools that effectively convey this vision.

What We Do

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Strategy

A good strategy is a simple idea that everyone who hears it immediately nods and smiles in agreement. It provides answers to questions that only philosophers ask, such as: Who am I? What am I? Why am I here?

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Naming Strategy

Naming can be discussed for hours, just as one can fall in love with a name without knowing why. From our perspective, a name is a condensation of a message, energy, personality, or any other element that aids the brand narrative.

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Brand architecture

In large families, each member has their unique role, yet they all belong to the same family. Similarly, in companies managing diverse brand portfolios, clarity increases when everything is defined.

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Brand Story

A good story is like an exciting recipe, it contains different ingredients that come together naturally. It's like taking a generous portion of mind, plenty of heart, and as much soul as possible and mixing them together in one bowl.

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Brand Workshop

Imagine an open stage, one that can accommodate any type and form of performance. Our unique workshops are a stage for the ideas, thoughts, and perspectives of your team and ours.

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Visual Research

How does one design happiness? What color symbolizes love? What shape encapsulates authenticity? Exploring and understanding questions like these through the eyes and tools of designers is part of our mission.

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Brand Concept

In a world without words, how would we express stories and evoke feelings? The concept is the creative design translation of the strategic and brand insight.

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Creative Language

Brands, much like people, require structure and regularity, along with the freedom to evolve, diversify, and push boundaries. A branding strategy creates a language for the brand, allowing it to uphold consistency and identity without becoming monotonous and one-dimensional.

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Brand Eexperience

There are numerous diverse interactions between brands and people, many interactions that create a rich and complete experience. To create such an experience, each encounter needs to emphasize aspects relevant to its unique characteristics.

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Guidelines (Book)

Most things in life have rules, laws, and basic principles that define them. For brands, there are clear guidelines: what is allowed and what is not? What is included in the language and what deviates from it?

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Escort

We help companies and organizations solve business challenges through strategic and design thinking. In collaboration with our customers we create new and innovative brands, corporate culture and employee experience, customer experience, digital products, service design, work spaces and sales and communication.

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Employer Branding

In the competitive market, the company's employees have also become a target audience that needs to be conquered, so that today every business or organization needs to find a way to tell a story to its potential employees.

theppl for the people

As people it’s important for us to promote the agendas we believe in. We’re always seeking collaborations and, from time to time, we happily mobilize for social or environmental projects. If you have a project like this or know of an interesting one, we’d love to connect!

I have an agenda

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