Feels Like Home

When we met the Stock team, we quickly understood their warm and pleasant business approach. We also discovered that what sets them apart in the variety stores world is their business specialization in great home products. "Feels Like Home" is a brand story that relies both on the emotional motivation of the buyers and on the product expertise of the Stock. The brand's homey warmth is expressed in a lively orange color, the 'Pacman' icon that warms the brand (and also signifies the good prices: 'one and a half shekels'), and a rich brand language that is uncommon in the variety stores world.

Team:
ThePPL
Strategy - Hila Ozer

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Client

Ha'Stock - Variety Chain Store

Services

Strategy

Brand Story

Visual Research

Brand Concept

Creative Language

Brand Eexperience