Challenging The Impossible

Despite decades of prestige, the brand identity of Reuth Rehabilitation Hospital lacked clarity. At the time when the longstanding brand launched a comprehensive vision including a new and first-of-its-kind campus in Israel, we were tasked with defining Reuth's positioning and story. Our key insight was that the hospital’s location, Tel Aviv, is more than just a geographic spot; the brand and the city share values like excellence, pluralism, liberalism, and innovation, which led to the creation of the brand concept "Challenging The Impossible." This brand concept, with various elements forming a cohesive whole, translates the brand story into a complete and consistent language.

What did we do?
customer experience across the campus, signage, digital content, campaigns and social networks, event branding, content design for donors and investors.
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Team:
ThePPL
Strategy - Hila Ozer, Raviv Teiber
Design - Hagai Poper, Shavit Ya'akov