Refined Tradition, Continuous Traditionalism

The story of Mevorach Winery is rooted in tradition, balanced with ongoing creativity and innovation. The boutique vineyard, located in the Israeli Negev, is one of the few vineyards in the world situated in a harsh desert environment. The desert, as an agricultural setting, makes the vineyard's growing conditions particularly challenging, yet it also imparts a unique flavor to the wines of Karmi Mevorach.To achieve high levels of quality and excellence in such a growing environment, one must deeply understand and adhere to wine-growing traditions and pay attention to the smallest details. At the same time, a creative mind and a drive for ongoing product and agricultural innovation are essential. The brand concept balances long-standing tradition with modern developments, blending classic and contemporary elements. Each bottle features a visual that reflects a unique perspective of an animal (eagle, chameleon, and octopus) in a classic and nostalgic illustrative style, alongside the use of a desert mountain range as part of the brand's grid. The product information label resembles an innovation lab bottle label. The combination of two fonts—classic and modern—creates a distinctive look, reflecting the brand's blend of tradition and innovation.
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Team:
ThePPL