Soaring to Freedom

If we asked customers of the travel agency Hotels2Day how they would describe the product they are ordering, they would answer with one word: "freedom." We chose to translate "freedom" into a brand concept based on the Hummingbird, a unique and stunning bird that can soar through the air and move in any direction—forward, backward, or sideways. The versatility of the Hummingbird symbolizes the brand's diversity, reflected in rich colors that correspond to various tourist destinations. The brand symbol is dynamic and changes from one destination to another, based on the relevant color scheme.
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Team:
ThePPL