Creative Entrepreneurship in the City

The Israeli Urban Renewal Company was undergoing a business transformation, expanding its operations from building reinforcement to various types of urban renewal. Improvement: Along with impressive experience, meticulous professionalism, precision, and attention to detail, the company’s team consistently delivered excellent results in every project. We also noted their initiative, creativity, mental flexibility, transparency with clients, a straightforward approach, and a clear, forward-looking perspective. Given these qualities, we defined the brand idea for the company as: “Creative Entrepreneurship in the City.” Additionally, we renamed the brand to “Ha'Israelit” to reflect the alignment of the company’s traits and values with those of modern Israel. These branches, symbolizing renewal, the creation of new environments, creativity, and openness, are reflected in the brand’s prominent logo.The color scheme features three shades of blue that correspond to the hues of Israeliness. We also developed a quality mark for the brand in the shape of a star, inspired by the logo's typography.
‍
Team
The-PPL
Strategy- Hila Ozer
Design - Haggai Popper
Client Team
Tal Bracha and Nadav Moshe