Believing in Equality Through Technology

The Appleseeds Association helps peripheral populations (both geographically and socially) join the digital and technological world through various training programs and courses that transform their lives from end to end. We translated equality into a symbol based on the mathematical sign "equals" (=) with a disruption representing the significant change experienced by the association's audience in life. The branding tools we developed include a font in three languages (Hebrew, Arabic, and English) and a primary color of purple, symbolizing their connection to the world of technology and uniqueness.

What did we do?
stationery, display screens, posters, merchandising, conferences, presentations, website design, and more.
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Team:
ThePPL
Strategy - Yoni Lahav
Design - Shavit Ya'akov, Haggai Popper
UX/UI - Vered Shein
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