Launching Startups from Ramla to Tel Aviv

The founding partners of the 44Ventures investment fund entered the world of entrepreneurship from the city of Ramla. They established the fund to nurture and promote initiatives in the digital media sector originating from the periphery. The brand name is derived from Highway 44, the fast route connecting Ramla to Tel Aviv. The logo we developed for the brand represents the fast route (interchanges, highways) and also the evolving circular processes similar to the infinity symbol. The font selected for the logo resembles those used by football teams and symbolizes the team pushing forward together toward the same goal. The brand's primary color, deep dark green, symbolizes the high-tech sector, while the graphic language incorporates intersecting lines that represent fast highways and junctions/meeting points along the way.
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Team:
ThePPL
Strategy - Yoni Lahav
Design - Hagai Popper
Website Development - Orel Goldstein